Open House Deck

01 / 07

01 · What we spent, what we got

565leads from the Open House ads

REVL Franchise ad account

470

leads

$7.20

per lead

$3,382

spent

Neutral Bay ad account

125

leads

$14.20

per lead

$1,775

spent

$5,157 total spend across both accounts

Not already in Mindbody531 · 94%

Already had an account34 · 6%

02 · What it produced

$30per pass that came from the ads

$5,157 spend, 170 passes from ads

Leads from the ads565

Took an Open House pass170 · 30%

Didn't get a pass395 · 70%

2,053

passes handed out

170

came through the ads

16

went on to convert, $322 each

03 · Studio by studio

26studios, side by side

Studio	FB leads	Passes	From ads	No pass
Bondi	82	174	22	62
Burleigh	36	160	15	21
Collingwood	30	136	7	22
Neutral Bay	132	125	21	108
Greenslopes	12	115	8	4
Unley	13	114	10	4
Maroochydore	34	108	12	23
Loganholme	5	106	3	2
Brighton	14	91	7	7
Mordialloc	12	85	6	6
Mile End	10	80	4	6
Sippy Downs	27	80	11	16
Port Melbourne	25	78	7	19

Studio	FB leads	Passes	From ads	No pass
Norwood	15	75	11	4
Albury	3	70	2	2
St Marys	1	67	1	0
Prospect	5	52	3	2
Campbelltown	12	51	4	8
Kincumber	2	50	1	1
Mt Gambier	0	44	1	0
Frankston	6	43	2	4
Brookvale	18	42	6	12
Mt Barker	0	36	0	0
Plympton	4	34	2	2
Caloundra	15	32	4	10
Erina	2	5	0	2

04 · Who joined

208new members from the Open House passes

1,917 passes, 10.9% joined, 30 lapsed members came back

Week of, 24 to 30 Aug73

31 Aug to 6 Sep91

7 to 13 Sep35

14 Sep, one day9

05 · Studio by studio, who joined

24%

Studio	Passes	Joined	Of passes
Brighton	91	21	24%
Mile End	80	16	21%
Mordialloc	85	16	20%
St Marys	67	15	24%
Unley	114	15	15%
Kincumber	50	11	23%
Loganholme	106	11	11%
Collingwood	136	11	9%
Campbelltown	51	10	20%
Greenslopes	115	10	9%
Norwood	75	9	12%
Port Melbourne	78	9	12%
Maroochydore	108	9	9%

Studio	Passes	Joined	Of passes
Neutral Bay	125	7	6%
Burleigh	160	7	4%
Sippy Downs	80	6	8%
Caloundra	32	4	14%
Mt Gambier	44	4	11%
Prospect	52	4	9%
Albury	70	4	8%
Frankston	43	3	8%
Bondi	174	3	2%
Plympton	34	2	6%
Brookvale	42	1	3%
Erina	5	0	0%
Mt Barker	36	0	0%

06 · Sessions and who converted

38%converted after four or more sessions

Sessions · peopleConvertedRate

No sessions · 618172.8%

One · 545295.3%

Two · 3045417.8%

Three · 2265223.0%

Four or more · 2208337.7%

07 · What they bought

266bought a membership or a session pack

Memberships	People
Unlimited, weekly	171
2 classes a week	48
OG Unlimited	8
Off-peak unlimited	8
Friends and family	3
Other memberships	2

Packs and passes	People
Five-pack trial	43
Two weeks unlimited	42
10-session pack	16
30-session pack	10
20-session pack	4